As the saying goes, if you want something done right, do it yourself.
This year, we’ve been more efficient and more successful than ever before at drawing visitors to the Space Coast. And all those out-of-town guests coming here year-round means more spending in Brevard County!
Many people don’t realize that tourism contributes to additional funds for the county, in the form of revenues from our 5-percent Tourist Development Tax on hotel rooms and other short-term rentals. That’s money that can be spent on projects and programs benefitting both the local community and our tourism-driving programs. Initiatives such as the Space Coast Arts and Cultural Program, the new AstroTurf installation at Viera Regional Park, and the Tourism + Lagoon Program (aimed at enhancing the health of the Indian River Lagoon) all contribute to a better quality of life in Brevard, while making us a more-attractive destination to visitors.
The latest bit of good news is that, according to the Brevard County Tax Collector’s office, the Space Coast collected more than $15.5 million in Tourist Development Tax revenues for the fiscal year 2017-18, which ended Oct. 1. That means more than $1 million in tourist taxes was collected in every month last year except September, which came up just short of hitting seven figures. Even better, those TDT revenues exceeded the previous year’s collections by more than 15 percent.
These revenues measure how well the Space Coast is marketing itself to outsiders, so the 2017-18 collections show quite a return on investment. In fact, we’ve been on a bit of a run for the last four years, with a significant increase in overall reach and exposure for Brevard due to our marketing efforts. And, we have no plans of slowing down anytime soon, since this steady tourism growth is allowing for positive change and lasting benefits in our Brevard community.